Our Story

Watch & Ride Virtual Snowboard Inc. is an exciting new, Kelowna, BC-based startup founded by Fraser Johnston. The company is in partnership with Sun Peaks Resort, Canada’s 2nd largest ski area, and allows snowboarders to improve online and in-person at a fraction of the cost.

With a Watch & Ride membership, users can access online snowboard lessons anywhere, anytime and also receive a 25% discount on lessons with an instructor at Sun Peaks.

** Watch & Ride Is A For Purpose Business **

** 10% of all profits go to Elevation Outdoors. This is to enhance the lives of underprivileged youths via participation in specially designed outdoor sports programs and to help these youths develop a lasting passion for these sports while drawing parallels to life through the experience and learning life skills along the way **

By making online lessons conveniently accessible W&R’s goal is to grow the sport of snowboarding and raise awareness of the value of taking lessons.

The journey from idea to innovation started in 2010 when I moved from Scotland to Canada to become a snowboard trainer. Over several seasons coaching instructor-training programs and certifying instructors for CASI, I fell in love with the science of snowboarding.

The Watch & Ride Virtual Snowboard School came to life when I noticed the dramatic lack of sign-ups in snowboard lessons compared to skiing. Cultural attitudes and skyrocketing costs of traditional in-person lessons, has made snowboard tuition inaccessible to many. Watch & Ride believes it can provide the inspiration and innovation at an affordable price to get snowboarders to see the value in and excited about taking lessons.

Watch & Ride’s proven system simplifies snowboarding for you with Online Snowboard Lessons. The ‘5 How To’s of Snowboarding’ makes improving easy and accelerates your learning curve. Each ‘How To’ is individually targeted and improved with specific lessons. These lessons are categorized into 3 skill levels: green, blue and black; just like the slopes.

Watch & Ride is dedicated to selling you exceptional educational snowboard products, quality goods and items that will help deliver you the best possible experience on the mountain and keep you always look fresh!

Check out the #SBQuickTips series on Instagram and remember to use #ILearnVirtually for your chance to be featured on the Sun Peaks and Watch & Ride social channels.

Enjoy the slopes and thanks for your time,

Fraser Johnston

Founder / Trainer

 virtual snowboard school founder